Contribution for a pitch:

Corporate Design for the Fine Arts Society Hannover in cooperation
with the graphic designers Jenna Janke and André Herrmann.

The aim of the campaign was to raise awareness of the location
of the Fine Arts Society in Hannover. The address Sophienstr. 2
personifies itself and becomes SOPHIE 2. The fictitious search for
her new identity begins: "Where is SOPHIE 2?"

After the search campaign "Where is SOPHIE 2?" the new Corporate
Design is launched. The personified address SOPHIE 2 introduces
herself as the virtual curator. She can give visitors advice and some
additional information. SOPHIE's statements are written in the stamp-
typeface which is well known from the previous campaign.